Learn About the Benefits of Chatbots and Why You Need Them

  • The era of artificial intelligence (AI) has dawned, and if statistics are anything to go by, that era is here to stay.

    One application of AI that has revolutionised the way businesses do things is robotic process automation.
    In particular, chatbots have become quite popular.

    Key Statistics

    • In the last 12 months alone, 67% of global consumers had an interaction with chatbots.

    • 35% of consumers say they would like to see more companies taking advantage of Chatbots

    • Average Chatbots generate 35-40% response rates.

    • According to consumers, the #1 Chatbot benefit is 24/7 support.

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    The benefits of chatbots are clear, with the vast majority of consumers who interact with them reporting high satisfaction rates.

    But exactly what are chatbots? How do they work? What are the actual business benefits of chatbots?

    You’ve come to the right place if you’re asking these questions. Keep reading to learn more.

    What Are Chatbots?

    Chatbots are computer programs that mimic human conversation. They are designed to automate simple tasks, like ordering a product or getting customer service help.

    The goal of chatbots is to make it easier for people to get the information they need without talking to a person.

    Top Conversational Marketing Examples

    How Do Chatbots Work?

    Chatbots use Natural Language Processing (NLP) to understand what people are saying.
    NLP is a form of artificial intelligence that helps computers understand human language.

    Once the chatbot understands the customer’s needs, it can provide them with the information they’re looking for.

    This happens through a process of responding to customer questions or requests with pre-written messaging.
    It’s the reason chatbots are so effective in conversational marketing.

    How Can Chatbots Boost Your Business?

    Generally, the benefits of AI chatbots in business are apparent in three major areas:

    • Sales
    • Marketing
    • Customer Service

    Let’s take a closer look at how each of them.

    Ways Chatbots Can Help Your Sales Efforts

    Businesses that embrace the use of chatbots see a dramatic improvement in their sales performance.

    But exactly how does this happen?

    • Automate Lead Qualification

      If you’re in sales, you know that one of the most important things is qualifying your leads. You need to make sure they actually have an interest in what you’re selling before you start trying to sell them on it.

      But qualifying leads can be time-consuming – wouldn’t it be great if there was a way to automate it?
      That’s where chatbots come in.

      By asking questions and engaging in conversation, chatbots can quickly qualify leads for you.
      They can help determine whether someone is interested in what you’re selling and if they are, what their budget is and when they’re looking to buy.

      This information is invaluable for salespeople. It means they can spend their time more efficiently by only reaching out to qualified leads.

    • Automate the Ordering Process

      When it comes to sales, time is of the essence. The faster you can process and ship out an order, the better.

      Chatbots can move orders through your system more quickly by automating the ordering process.

      This can be a huge help when trying to meet tight deadlines or keep up with a high volume of orders.
      In addition, chatbots can help you reduce errors and streamline your overall sales process. By taking care of the ordering process for you, chatbots can free up your time so that you can focus on other important aspects of your business.

    • Help With Order Tracking

      Manually tracking orders can be time-consuming and tedious. Chatbots can automate order tracking, so you can focus on selling. By keeping track of orders for you, chatbots can help you close more sales and hit your targets.

      In addition, chatbots can provide order updates in real-time, so you can always stay on top of the status of your orders.

    • Upsell and Cross-Sell Products and Services

      By definition, upselling is the practice of selling a more expensive product or service than the one originally purchased.

      Cross-selling, on the other hand, is the practice of selling additional products or services to an existing customer.

      Both upselling and cross-selling are common sales strategies that can boost revenue and boost customer satisfaction.
      Chatbots can be a helpful tool for sales teams looking to implement these strategies.

      Unlike human salespeople, chatbots can quickly access data about a customer’s purchase history and preferences.
      This data can be used to make recommendations that are relevant to the customer’s unique needs.

      For example, if a customer buys a pair of shoes from a chatbot-powered online store, the chatbot could recommend a matching handbag or watch.
      This type of upselling and cross-selling is not only more efficient than traditional methods, but it’s also more likely to result in a sale.

Ways Chatbots Can Help Your Marketing Efforts

In addition to sales, chatbots can also be used to enhance your marketing efforts.

Here are five ways in which chatbots can help

  1. Gather Data About Your Customers

    In order to create targeted marketing campaigns, you need to know who your target audience is and what they’re interested in.

    Chatbots can help you gather this data by engaging in conversation with your customers.

    Chatbots can give you valuable insights into your customers’ needs, wants, and interests by asking questions and tracking customer interactions. This data can then be used to create more targeted and effective marketing campaigns.

  2. Distribute Content to Your Customers

    One of the most important aspects of marketing is content distribution. You can have the best content in the world, but if no one sees it, it won’t do you any good.

    Chatbots can help you distribute your content better by sending it directly to your customers’ inboxes. This ensures that your customers will see your content and that they’ll actually read it.

    What’s more, chatbots can improve SEO, helping you rank higher on SERPs. This enhances your visibility and helps your content reach a wider range of potential customers.

  3. Make Personalized Marketing Campaigns

    As we mentioned before, one of the top chatbot benefits is the ability to gather data about your customers.

    This data can be used to create more personalised marketing campaigns tailored to your target audience’s needs and interests.

    By personalising your marketing campaigns, you’ll be more likely to capture your customers’ attention and ultimately boost your sales and enhance customer retention.

  4. Help You Stay Top of Mind With Your Customers

    It’s important to stay top of mind with your customers, but it’s not always easy to do so. Chatbots can help you stay top of mind by sending reminders about your products and services directly to your customers’ inboxes.

    These reminders will keep your business top of mind and, as a result, will help you increase sales.

  5. Track the Success of Marketing Campaigns

    By tracking customer interactions and conversions, chatbots can give you valuable insights into which marketing campaigns are working and which ones aren’t. This data can then be used to optimise your marketing efforts for maximum results.

Conversational Marketing Platforms and tools

Ways Chatbots Can Help Your Customer Service Efforts

Arguably the clearest benefits of using chatbots are seen in the area of customer service.

So, how exactly can you expect AI to help you give your customers a better experience?

  • Automate Simple Customer Support Tasks

    Chatbots can help reset passwords, update account information, and provide general customer support. You can free up your customer service team to handle more complex issues by automating these simple tasks.

  • Provide Quick Response Times

    Customers expect quick responses to their questions and concerns, and chatbots can help you meet these expectations. By responding quickly to customer inquiries, you can improve your customer satisfaction levels and, as a result, boost your sales.

  • Your Get to Offer 24/7 Customer Support

    Customers may have questions or concerns outside of normal business hours. A chatbot, like the one for Facebook Messenger, makes it possible to offer 24/7 customer support. Thus, you can ensure that your customers always have someone to turn to when they need help.

  • It’s Easier to Gather Customer Feedback

    You can use chatbots to conduct customer surveys about your products and services or something else in your business. You can then use this feedback to improve your offerings and, as a result, increase sales.

Reap the Benefits of Chatbots in Your Company

As you can see, there are many benefits of chatbots. These tools can help you boost sales, enhance your marketing efforts, and improve your customer service. All of these benefits will lead to one thing: increased revenue for your business.

Are you interested in professional help in your digital marketing efforts? Get in touch with us today and discover how we can help you!

2022 Conversational Marketing Trends

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