The Essential Need for Digital Marketing Skills

Jun 11, 2020 | Digital, Digital Marketing, SEO (Search engine Optimisation)

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Did you know that 45% of businesses don’t have a digital marketing strategy? Digital marketing is a complex process that encompasses various skills and functions.

In fact, with this guide, you can learn about the digital marketing skills you’ll need to create the best-optimized content. From SEO to data and analytics, you’ll find out what you need to become a pro.

Now, are you ready to get started? Here’s an in-depth look at a few digital skills:

Learn SEO and SEM

Search engine optimisation or SEO is crucial to each level of digital marketing, and as such, anyone who is interested in entering the field should have at least a basic knowledge of it. You don’t have to learn the more technical details if you don’t feel comfortable. However, you should have a good understanding of how to optimise forms of content.

For example, when trying to optimise content, make sure it lands on the first page or as close to the first page of Google as possible. After all, in recent years, the first page captures a whopping 92% of all search traffic clicks.

Thus, SEO and Search Engine Marketing (SEM) helps build your digital marketing strategy from a content and data perspective. It’s important to learn the basics of both to be able to communicate with colleagues and create highly optimised content.

A great resource to use to learn more about SEO and SEM is the SEMRush Academy. With SEMRush, you can watch video lessons, and take online quizzes to test what you’ve learned.

Content Marketing

Content is at the heart of digital marketing and continues to grow in today’s media. Thus, it can be challenging to learn all the skills you need to know. After all, you have to understand how to create SEO friendly content; and also understand how to get audiences to engage with it.

Also, content takes on many forms, from web content to blogs, video to social, and from there, the list goes on. However, to be successful, you should have an in-depth knowledge of social media marketing since it ties into the type of marketing you’ll work with.

A good resource to use to help bring your digital skills to the next level is Hubspot Academy. Many creators and even businesses use the academy to help increase their knowledge and even train creators on the most up-to-date practices.

Learn about Data and Analytics

When entering into the field of digital marketing you’ll generally use Google Analytics to help create and even build your key strategy. Reporting and monitoring with such tools are straightforward; however, the difficult part comes when you have to use that information to learn about consumer behaviour and apply it to increase traffic.

Most large businesses and even small businesses have large amounts of data to track, but good digital marketers will understand how to gather it and use that data to their advantage. Most businesses want marketers who know how to use that data to improve business strategies and increase profits.

A good way to learn is to visit Google Analytics Academy. With Google Analytics, you can help boost website performance and learn exactly what your customer wants.

Learn Digital Marketing Skills Today

Learning digital marketing skills can be vital to progress your career in digital marketing. You can earn certificates in SEO, content marketing, or even data and analytics. Even if you don’t receive a certificate, it’s important that you learn the basics of all three concepts.

In fact, at Three Sixtee, we offer bespoke training solutions to educate and empower teams to be the best they can be. We provide up-to-date resources and relevant digital marketing tools to help your business succeed.

If you’re interested in learning more about digital marketing or even our bespoke training solutions, contact us today. We’re here to help!


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