Why Ecommerce Is Ever More Important for Businesses Today

Jun 18, 2020 | Digital, Digital Strategy, eCommerce

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These days, eCommerce stores are in higher demand than ever before. Are you considering boosting the amount of money and effort that you place into your company’s eCommerce endeavours?

If so, you’ll be glad that you did. This global pandemic has shifted the way that the corporate world works. The marketplace now relies on online shopping more than it already was.

That means that your company can be exposed to a new wave of revenue by simply boosting your eCommerce presence. See below for more benefits and reasons why eCommerce is so crucial to your business. Be sure to consider them all as you plan.

1. Adds to Your Brand

These days, customers purchase from the companies that have the most brand exposure possible. The best way to go about that is by boosting your brand’s online presence.

Gone are the days of setting up a physical store and hoping that people walk in to learn more about your company. These days, you can bring the store to them.

Your entire brand will be propelled by having a store that’s available to anyone, anywhere, at any time of the day. If your customer is first exposed to your brand at 2 AM in their pyjamas, they can purchase from your store right then.

Things like unleashing new products and showing off your entire product line are easier than ever. Allowing you to show the depth of your brand and why customers should purchase from you right then.

2. Shopping Around the Clock

What if someone told you that you could have people purchasing your products after you close up shop for the night? A few decades ago, that would’ve been impossible, but now it’s a consistent reality!

In fact, did you know that the most eCommerce traffic happens every day around 8 o’clock at night? From 8 pm to 9 pm is the most prime shopping hour for eCommerce, regardless of your industry.

Why is that? Because it’s when most people are settling down for the night. They’ve come home, had dinner, and are now ready to sit down and relax. What better way to self-indulge than buying themselves something nice online?

Having an efficient eCommerce store allows you to capture that lightning in a bottle. It makes your brand accessible to your target audience at any time of the day or night.

3. Broadens Your Range

Imagine having access to an entirely new wave of customers simply because you were able to reach more people. Only a few countries away might be the single most profitable target audience your company will ever have.

Today’s advances in eCommerce (as well as shipping and distribution) have made it easier than ever to extend your reach. You’re no longer tied down by the limitations of your city, providence, country, etc.

However, it doesn’t mean you lose control of your reach either. You still have the keys to that car. If it doesn’t make sense for you to ship to beyond a certain distance due to your price points, you can communicate that to your clientele.

You can use outlets such as Shopify, Woo-Commerce, Amazon, eBay, and Etsy to reach more clientele than ever before.

There are no limitations unless you make it so. Now, quite literally, the world is your new marketplace! Now, wherever your target clients are, your eCommerce can reach them.

4. Provides Scalability

Did you know that online shopping in the UK is expected to grow by at least 30-percent by 2024? Choosing not to act on those projections would be irresponsible as a company owner.

If someone told you that a certain company’s stock was going to grow by that much, you’d by a significant amount of shares in a hurry, right? This is no different.

Odds are that your company’s long term goals have to do with a significant increase in revenue and enlarging your business’s operations. If so, then creating or improving your eCommerce is the first step toward that.

The eCommerce website itself will be easy to scale as your brand grows. It can effectively sell all the products that you add to your line, keeping up with the pace of purchasing as your company excels.

Adding more features such as search engine optimisation, chat marketing, and content to your website will help you grow your book of business. With them, your eCommerce will become a passive form of income for your company.

5. Builds Customer Loyalty

Customer loyalty is hard to come by. In order to build a brand that customers deem worth following, you have to make it accessible to them.

Your eCommerce website can build a customer experience that will build brand recall and start them down the road of brand loyalty.

That starts with things like having a chat feature on your website to answer their questions and having a blog to establish yourself as an industry leader. The more you take care of them, the more that they’ll take care of you.

If someone wanted to purchase your product this very second… would they be able to do so? Would they be welcomed to your site with an easy-to-use eCommerce process or become too frustrated and log off immediately? Be sure to give them the former.

Improve Your eCommerce Business Today

Now that you’ve seen all the essential reasons why eCommerce is so important in today’s world, it’s time for your company to catch up!

Be sure to read this article on how a digital marketing agency, such as Three Sixtee, can help your business stand out.

For more inquiries, please begin by filling out the online contact form on our get in touch page and we’ll be happy to assist you further!


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