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Introduction to Digital Marketing
Gain vital insights into the core principles, concepts and practical applications of the fastest growing marketing channel.
Digital marketing is an essential tool when growing your business. We’ll explore what digital marketing is, why it’s important and look at some digital marketing strategies including display advertising, pay per click advertising, search engine optimisation and email marketing.
Social Media Strategy
Discover how a social media strategy is relevant for businesses today and how you can use it to establish and improve your brand.
We’ll focus on the key steps in promoting your brand through social media, setting campaign objectives, identifying the target audience and the right channels, creating engaging content and managing your online presence.
Facebook for Business
Get a better understanding of how you can use Facebook to promote your business.
Facebook has 1.56 billion daily active users. To put that in perspective. That’s nearly 20% of the world’s population! Facebook Pages are the gateway for businesses to market to this audience.
Using business profiles, businesses are able to raise brand awareness, deploy and track advertising, collect detailed audience insights, and provide customer service to users.
Ready to grow your business with Facebook? This webinar will give you a better understanding of how you can use Facebook to promote your business. We’ll look at the whole spectrum of opportunities that this social media platform offers a business.
Instagram for Business
Ready to grow your business with Instagram? This webinar will help you learn more about this social platform.
Instagram has 500 million daily active users. Using this powerful and fun image sharing platform allows you to market your business to hundreds of new customers everyday! Instagram has become an essential element of social media marketing.
Ready to grow your business with Instagram? This webinar will help you learn more about this social platform and how it can help with business marketing. We’ll look at everything you need; to get more followers, more engagement, and drive more online sales with Instagram!
TikTok for Business
Discover how your business can leverage the fastest growing social network to engage audiences, build your brand and drive business growth.
TikTok has over 3.7m active users in the UK. It is the 7th most active social media app in the world. TikTok is downloaded over 1m times a month in the UK. The average daily time spent on the app is 41 minutes. The largest share of users (26%) in the UK is aged 18-24 (Gen Z).
Discover how you can unleash your brand’s creative side and connect with audiences in the UK and around the world.
Grow your Business with Data
Learn about the role of analytics in business, the sources of analytics and techniques used and why they are important.
Running a successful online business often requires a good working knowledge of web analytics. In this session, we’ll explore the basics of analytics, the sources of analytics, techniques used and why they are important.
Discover the processes involved in creating a successful online business, including measuring objectives, outcomes and continually improving. We’ll have a strong focus on Google Analytics, the most widely used analytics tool.
Getting Started with Google Ads
Discover what Google Ads is and what you need to know to begin advertising on Google.
If you’re considering spending any amount of money on ads to reach your target audience, then you’d better spend it in the right place. That is, somewhere with over 246 million unique visitors, 3.5 billion daily interactions, and an estimated 700% return on investment.
In this webinar, you’ll discover what Google Ads is and what you need to know to begin advertising on Google.
Introduction to Search Engine Optimisation (SEO)
Want to learn how to boost your rankings on Google? This seminar will give you the knowledge needed to get more traffic from search engines
With every brand trying to rank #1 on Google, understanding the key SEO ranking factors and Search Engine Optimisation techniques is vital to helping drive growth for your business.
Want to learn how to boost your rankings on Google? This seminar will deliver the knowledge you need to increase your inbound traffic from search engines.