4 Social Commerce examples you need to know
Social shopping is growing, businesses and brands of all sizes have the opportunity to reach a wider market using a range of features and techniques, you can track your analytics and you can now shop on social media as well! This blog aims to describe social commerce – the practice of buying on social media platforms – and show examples of how brands are using it.
What is social commerce?
Social commerce is a method of selling your products on social media platforms with various features built-in to the platforms. In most cases, you can complete a purchase within the same social media platform from start to end.
You may wonder how social media can be used to sell products.
Let’s take a look.
Connecting with your friends and keeping up with everything on social media is just the beginning. Through these platforms, you can now advertise your business and most importantly sell your products to users! There are over 4.48 billion users on social media.
Now, where do you think most of your customers are?
Clearly, e-commerce businesses cannot miss their audience on these platforms as this is where they spend most of their time online.
An average person spends 145 minutes every day on social media.
Top 4 Social Commerce examples.
So, now let’s take a look at the best social commerce examples we’ve found.
- Koi Footwear
With vibrant color-themed images and unique product names, Koi Footwear has stepped into the Facebook shop with over 60,000 followers, bringing unique vegan unisex footwear to the world.
After selecting the items and your shoe size, you can go to their website and complete the payment method by clicking on the link below.
- Motel Rocks
Motel Rocks was established in the late ’90s, Motel Rocks have an eye-catching clothing range with a wide variety of products. Motel Rocks uses an Instagram shop with UGC and the usual content and tags images with “product tags” for audience engagement.
Once you select an item, you can either save it to your “Wishlist” or click the link below to be redirected to their website where you can select your size and proceed with the payment.
MADE.COM is a furniture retailer with unique content about its popular and aesthetic accessories. In terms of campaigns on Pinterest, Guides created by MADE featuring MADE’’s products are posted on Pinterest, are then added to a board that customers can see and access. The page also features images with links to their website and a blog that you can read. The products mentioned in the blog can also be viewed below in the blog.
- Look Fantastic
Look Fantastic is a beauty boutique with the biggest brands. Look Fantastic has launched an ad featuring beauty influencers on TikTok that show different beauty products, in the caption below they have a TikTok discount code, and when you tap on their profile on the right-hand side it directs you to the products page. Look Fantastic sometimes goes on “Live stream shopping” through which users are able to purchase products tagged in live streams through the app.
Why Social Commerce works so well?
Now that we’ve seen the examples of social commerce, Let’s have a look at why they work so well.
- Easy to find
- The products are more visible meaning easier to find what customers are looking for and convenient payment methods.
- Brand recognition and new customers
- Social media is a great way to increase brand recognition and acquire new customers. There are new active users every single day, which leads to consistent audience growth and potential new customers. Especially for e-commerce businesses, the audience will be motivated to buy your products when the trust is built.
- Customer relationship
- Increases customer relationships and customer service because customers have the ability to communicate directly with the brands and get instant responses which increases customer loyalty.
- Continuous Growth
- Everyone is eventually moving towards a social platform, selling your goods on social media where most of your customers are active is a great way to generate sales.
- Word-of-mouth marketing
- There is a high chance of users making a purchase because an influencer recommended or mentioned the product.
- Specific target audience
- Social media shows your brand to a specific target audience based on their interests and interactions.
- Improved search engine rankings
- Increases search engine ranking because social media followers are directed to the website from social media.The more people are exposed to your content on social networks, the more engagement it will receive and increase visitors to your site.
Since the pandemic, many businesses have realised the power of social media and have begun investing in social commerce. With these platforms, you can benefit from the latest features and trends, making selling and growing easier and more effective. Take advantage of them whilst they are still useful for your business.