The 2022 Conversational Marketing Report
Over the last 3 years, the pandemic has completely transformed how consumers interact with brands. With shops closed, holidays cancelled, and nights out now a distant memory, consumers headed online in droves to spend their hard-earned cash. From weekly groceries, to kitchen gadgets, clothing, gifts, and tools, online shopping quickly became the norm.
Over a year later, the pandemic has accelerated e-commerce and the digital transformation by an incredible 5 years. And it seems this change is here to stay. Even now, as stores reopen and restrictions lift, many people are still choosing to shop online.
Investing in conversational marketing strategies has been a pivotal step in helping businesses navigate this transition, allowing businesses to connect with customers, increase sales and boost brand engagement throughout the pandemic.
In this report, we take a look at the latest trends in conversational marketing, and demonstrate how capitalising on them can bring a whole plethora of benefits to your business.